Marketing

These podcast interviews cover branding, marketing, and sales.

Strategies to Get Noticed on Social Media with Wendy Pace

By Stephen Jaye

When we offer services, one way to connect with our audience is through social media. The challenge is that while we want to reach a large number of people, there are important factors to consider. But how can you truly stand out in the crowded social media landscape? In this episode, I have Wendy Pace, Founder and Owner of PACE Setting Media. We talk about the importance of making content for a specific audience, and

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Podcasting as a Business Growth Strategy with Nicole Grinnell

By Stephen Jaye

When starting a business, there are several key things to consider, like marketing strategies and financial planning. In the early stages, it’s crucial to reach a wide audience to make your business known. What are some effective ways to make an impact and connect with potential clients? Join us in this episode with Nicole Grinnel, an entrepreneur, CEO, and podcast host. We discussed the benefits of guesting on podcasts, especially for early-stage businesses for growth

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Taking Your Brand to The Next Level With Kim Russo

By Stephen Jaye

Everyone possesses a personal brand, often unconsciously, and authenticity is the cornerstone of its development. To construct a compelling brand, delve into understanding your target audience, studying competitors, and identifying the unique aspects that set you apart. But the question remains: how can we embark on this journey? In this week’s episode, I sit down with Kim Russo, Founder of On Brand Designs. We explored her journey, starting with packaging design and transitioning to a

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Connecting and Building Reputation with Amber Wyatt

By Stephen Jaye

Managing your reputation is a crucial aspect of success in both business and life. Whether you aim to launch your own venture, pursue a thriving career in a medium to large-scale organization, or simply wish to be a valuable member of your community, your reputation plays a pivotal role. Selecting your associates becomes a pivotal part of this reputation management process, as not all connections are created equal. Some associations might not be the right

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Celebrating 100 Episodes of Actions Antidote with Stephen Jaye

By Stephen Jaye

You don’t have to live your life the way others expect. All of us face constant pressure to live according to someone else’s rules and expectations—but there is another way. A way to break free from the chains of societal norms and find true happiness.  Welcome, dear listeners, to a very special episode of Actions Antidote! I’m your host, Stephen Jaye, and today we’re marking a significant milestone as we celebrate our 100th episode. But

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Writing Articles for Publications and Appropriate Publisher with Erica Holthausen

By Stephen Jaye

For anyone who wants to kick-start their business or reach new audiences with your message, how do you craft articles that top publications would actually want to publish?  In this episode of Action Antidote, Erica Holthausen will walk us through the process of writing, why it’s important, and how it compares to other types of writing. Erica Holthausen is the founder of Catchline Communications, a consultancy agency that helps clients get published in esteemed publications.

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Podcast: Play in new window | Download (Duration: 46:05 — 42.2MB) | Embed

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Intellectual Property Rights, Code and Implementations with Erin Austin

By Stephen Jaye

Navigating to the world of business is quite ambiguous. Not everyone has fully understood what it takes to grow the business and understand how intellectual property works. For many businesses, intellectual property secures more than just concepts or ideas; it also insures actual business assets, prevents unauthorized use of inventions, creations, and ideas, and grants one or more inventors exclusive rights. Erin Austin, a consultant and a lawyer, will indulge us how the concept of

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A How-to Guide for Expanding Small Businesses with Dave Hiebeler and Mike Higgins

By Stephen Jaye

Every business, every owner, every employee has lots of great ideas. Now the crucial part is how one should nitpick and prioritize their tasks. “Experience” is not getting what you wanted. You can hire seasoned mentors to avoid making mistakes, period. Hiring trained professionals saves you time, avoids costly errors and gives you an edge. If you think that doesn’t make a huge difference, well, think again.  At Align2Compete, you have access to industry experts

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Podcast: Play in new window | Download (Duration: 46:58 — 43.0MB) | Embed

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Branding: Knowing Yourself and Building Relationships With Kyle Asperger

By Stephen Jaye

“Is there any time when branding isn’t important?” Your brand represents you and your promise to your customer. With creativity, skill, and a strategic approach, you can establish an identity with your brand. Great branding sells out to your customers because it’s what makes you unique and different. Here today is brand specialist Kyle Asperger, and he’ll be deep diving into how branding gives “life” to your company. He would walk us through the importance

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Podcast: Play in new window | Download (Duration: 46:18 — 42.4MB) | Embed

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