Marketing

These podcast interviews cover branding, marketing, and sales.

Intellectual Property Rights, Code and Implementations with Erin Austin

By Stephen Jaye

Navigating to the world of business is quite ambiguous. Not everyone has fully understood what it takes to grow the business and understand how intellectual property works. For many businesses, intellectual property secures more than just concepts or ideas; it also insures actual business assets, prevents unauthorized use of inventions, creations, and ideas, and grants one or more inventors exclusive rights. Erin Austin, a consultant and a lawyer, will indulge us how the concept of

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A How-to Guide for Expanding Small Businesses with Dave Hiebeler and Mike Higgins

By Stephen Jaye

Every business, every owner, every employee has lots of great ideas. Now the crucial part is how one should nitpick and prioritize their tasks. “Experience” is not getting what you wanted. You can hire seasoned mentors to avoid making mistakes, period. Hiring trained professionals saves you time, avoids costly errors and gives you an edge. If you think that doesn’t make a huge difference, well, think again.  At Align2Compete, you have access to industry experts

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Podcast: Play in new window | Download (Duration: 46:58 — 43.0MB) | Embed

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Branding: Knowing Yourself and Building Relationships With Kyle Asperger

By Stephen Jaye

“Is there any time when branding isn’t important?” Your brand represents you and your promise to your customer. With creativity, skill, and a strategic approach, you can establish an identity with your brand. Great branding sells out to your customers because it’s what makes you unique and different. Here today is brand specialist Kyle Asperger, and he’ll be deep diving into how branding gives “life” to your company. He would walk us through the importance

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Podcast: Play in new window | Download (Duration: 46:18 — 42.4MB) | Embed

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Finding Business Success In The Right Customer And Niche With John Gies

By Stephen Jaye

  For a business to succeed, you have to find and market to the right customer. Identifying the problem and creating value for your customer ensures revenue and success. In this episode, Stephen Jaye talks to growth strategist John Gies as they explore marketing to your niche. John talks about demographics and psychographics and why you need to pay attention if you want to find your customer. Tune in for more marketing tips and strategies

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Podcast: Play in new window | Download (Duration: 38:55 — 35.6MB) | Embed

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