branding

How to Get Your Business Noticed Without Losing Yourself in the Noise with Reed Hansen

By Stephen Jaye

You’ve got the skills, the service, maybe even a killer website, but how do you actually get people to notice? In a world flooded with content and AI-generated everything, standing out feels harder than ever. So, what do you do? In this episode of Action Antidote, we’re joined by Reed Hansen, Chief Growth Officer at Market Surge, to break it all down. From finding your true audience to navigating tech overwhelm (hello, AI everything), Reed

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Taking Your Brand to The Next Level With Kim Russo

By Stephen Jaye

Everyone possesses a personal brand, often unconsciously, and authenticity is the cornerstone of its development. To construct a compelling brand, delve into understanding your target audience, studying competitors, and identifying the unique aspects that set you apart. But the question remains: how can we embark on this journey? In this week’s episode, I sit down with Kim Russo, Founder of On Brand Designs. We explored her journey, starting with packaging design and transitioning to a

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Branding: Knowing Yourself and Building Relationships With Kyle Asperger

By Stephen Jaye

“Is there any time when branding isn’t important?” Your brand represents you and your promise to your customer. With creativity, skill, and a strategic approach, you can establish an identity with your brand. Great branding sells out to your customers because it’s what makes you unique and different. Here today is brand specialist Kyle Asperger, and he’ll be deep diving into how branding gives “life” to your company. He would walk us through the importance

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