Marketing

Lead Generation for Remodeling Contractors with Brooks Burnette

By Stephen Jaye

Remodeling is different from other home service businesses. It’s a special industry that needs its own strategies and approach for creating a marketing plan. While other service businesses need a lot of leads, remodelers don’t. How can remodelers create an effective marketing plan without needing so many leads? In this episode, I have Brooks Burnette, Founder of Remodel Reach Marketing. His company specializes in serving residential remodeling contractors. Brooks shares his strategies for working with

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Podcasting as a Business Growth Strategy with Nicole Grinnell

By Stephen Jaye

When starting a business, there are several key things to consider, like marketing strategies and financial planning. In the early stages, it’s crucial to reach a wide audience to make your business known. What are some effective ways to make an impact and connect with potential clients? Join us in this episode with Nicole Grinnel, an entrepreneur, CEO, and podcast host. We discussed the benefits of guesting on podcasts, especially for early-stage businesses for growth

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Writing Articles for Publications and Appropriate Publisher with Erica Holthausen

By Stephen Jaye

For anyone who wants to kick-start their business or reach new audiences with your message, how do you craft articles that top publications would actually want to publish?  In this episode of Action Antidote, Erica Holthausen will walk us through the process of writing, why it’s important, and how it compares to other types of writing. Erica Holthausen is the founder of Catchline Communications, a consultancy agency that helps clients get published in esteemed publications.

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Podcast: Play in new window | Download (Duration: 46:05 — 42.2MB) | Embed

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A How-to Guide for Expanding Small Businesses with Dave Hiebeler and Mike Higgins

By Stephen Jaye

Every business, every owner, every employee has lots of great ideas. Now the crucial part is how one should nitpick and prioritize their tasks. “Experience” is not getting what you wanted. You can hire seasoned mentors to avoid making mistakes, period. Hiring trained professionals saves you time, avoids costly errors and gives you an edge. If you think that doesn’t make a huge difference, well, think again.  At Align2Compete, you have access to industry experts

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Branding: Knowing Yourself and Building Relationships With Kyle Asperger

By Stephen Jaye

“Is there any time when branding isn’t important?” Your brand represents you and your promise to your customer. With creativity, skill, and a strategic approach, you can establish an identity with your brand. Great branding sells out to your customers because it’s what makes you unique and different. Here today is brand specialist Kyle Asperger, and he’ll be deep diving into how branding gives “life” to your company. He would walk us through the importance

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Podcast: Play in new window | Download (Duration: 46:18 — 42.4MB) | Embed

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Steering A Business Through A Pandemic Setback With Aaron Uhl

By Stephen Jaye

  Many businesses felt the shock of COVID19, and more of these couldn’t survive. So what does it take for a business to survive and thrive past a pandemic setback? Stephen Jaye answers these questions and more as he talks to Aaron Uhl, founder and owner of Uhl’s Brewing Company in Boulder, Colorado. Aaron walks us through how he got into brewing, what he learned, and how he helped pilot his business through the COVID19

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Finding Business Success In The Right Customer And Niche With John Gies

By Stephen Jaye

  For a business to succeed, you have to find and market to the right customer. Identifying the problem and creating value for your customer ensures revenue and success. In this episode, Stephen Jaye talks to growth strategist John Gies as they explore marketing to your niche. John talks about demographics and psychographics and why you need to pay attention if you want to find your customer. Tune in for more marketing tips and strategies

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Podcast: Play in new window | Download (Duration: 38:55 — 35.6MB) | Embed

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