Marketing

Writing Articles for Publications and Appropriate Publisher with Erica Holthausen

By Stephen Jaye

For anyone who wants to kick-start their business or reach new audiences with your message, how do you craft articles that top publications would actually want to publish?  In this episode of Action Antidote, Erica Holthausen will walk us through the process of writing, why it’s important, and how it compares to other types of writing. Erica Holthausen is the founder of Catchline Communications, a consultancy agency that helps clients get published in esteemed publications.

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A How-to Guide for Expanding Small Businesses with Dave Hiebeler and Mike Higgins

By Stephen Jaye

Every business, every owner, every employee has lots of great ideas. Now the crucial part is how one should nitpick and prioritize their tasks. “Experience” is not getting what you wanted. You can hire seasoned mentors to avoid making mistakes, period. Hiring trained professionals saves you time, avoids costly errors and gives you an edge. If you think that doesn’t make a huge difference, well, think again.  At Align2Compete, you have access to industry experts

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Podcast: Play in new window | Download (Duration: 46:58 — 43.0MB) | Embed

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Branding: Knowing Yourself and Building Relationships With Kyle Asperger

By Stephen Jaye

“Is there any time when branding isn’t important?” Your brand represents you and your promise to your customer. With creativity, skill, and a strategic approach, you can establish an identity with your brand. Great branding sells out to your customers because it’s what makes you unique and different. Here today is brand specialist Kyle Asperger, and he’ll be deep diving into how branding gives “life” to your company. He would walk us through the importance

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Podcast: Play in new window | Download (Duration: 46:18 — 42.4MB) | Embed

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Steering A Business Through A Pandemic Setback With Aaron Uhl

By Stephen Jaye

  Many businesses felt the shock of COVID19, and more of these couldn’t survive. So what does it take for a business to survive and thrive past a pandemic setback? Stephen Jaye answers these questions and more as he talks to Aaron Uhl, founder and owner of Uhl’s Brewing Company in Boulder, Colorado. Aaron walks us through how he got into brewing, what he learned, and how he helped pilot his business through the COVID19

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Finding Business Success In The Right Customer And Niche With John Gies

By Stephen Jaye

  For a business to succeed, you have to find and market to the right customer. Identifying the problem and creating value for your customer ensures revenue and success. In this episode, Stephen Jaye talks to growth strategist John Gies as they explore marketing to your niche. John talks about demographics and psychographics and why you need to pay attention if you want to find your customer. Tune in for more marketing tips and strategies

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Podcast: Play in new window | Download (Duration: 38:55 — 35.6MB) | Embed

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